On 08.08.08 NSW was launched in the UK. The Icons Series was released, 8 classic, iconic Nike products that were all slightly modified and ‘remixed’ for 2008. – Nike Airmax 90, Windrunner, Airforce 1, Cortez, Eugene track Jacket, Loopwheeler Hooded Sweat, Dunk, and NSW tee shirt.

NSW launched with a campaign that included, retail and digital art direction and design, brand experience, event organisation, installation and film.

Concept, art direction, design, 3D design.